WHAT DNA DOES:
and Timings (P.O.S.T)
• Gains the recognition and respect from the Agency and Client marketing teams in order to introduce new approaches,
procedures and protocols without seeming overbearing or unnecessarily challenging
• Introduces brand
teams to new ways of thinking with regard to production and execution, negotiates Agency fees and production costs allowing
brand/product teams to focus on strategic and creative development issues
• Identifies ways in which to improve logistics management and freight forwarding
Manages the estimate process to insure production is achieved without compromising quality or timing
Agency presented initial and actualized estimates are responsible – either at or under the available budget
Agency ways of working, providing guidance on efficient ways of working and executing production
to insure significant added value from media publications
DNA DOES NOT DO:
• Own Agency relationships – they always remain with the owners/brand teams.
Agencies to fail to meet expectations
• Negotiate to get more than a client is able to pay for, or “strong arm/bully
• Critique or judge Agency creative
DNA’s involvement provides a financial advantage
based on the comparison of all production “approaches” and presented costs to historical and industry benchmarks.
Efficiency is achieved through the implementation of improved ways of working, timing, methodologies and performance
DNA provides guidance on strategic sourcing of suppliers that execute development of all types of new media (Blogs,
Discussion Boards, Really Simple Syndication “RSS”, Ratings and Reviews, Chat, Mobile Video, Widgets, etc.)
DNA provides input on all print related costs (shoots, talent, retouching, warehousing, fulfillment, printing, posting,
DNA provides input on, negotiates, and financially qualifies Agency recommended production company, talent costs,
location selection, usage rights, post production, shipping, etc.
OUT OF HOME:
DNA provides input on all mechanical cost, material selection, manufacturing, shipping and posting charges.
DNA works with a Client to identify and efficiently source only high quality innovative creative from printed mater,
to wood, wire and mesh as well as all types of (premium only) branded P.O.S. materials.
The Company was established in 2004, and we pride ourselves
on providing customers with high-quality return on thier investment and personal service. To date we have saved over $15 million
and dramatically reduced recurring cost. We are dedicated to continually improving ATL and BTL marketing initiatives.
Providing good service means taking the time to listen. We will work with you every step of the way to make sure
you receive the services you need. Our business is client-oriented, and we maintain strict confidentiality.
We hope you
find the information on the services we provide interesting and enticing. If you are interested in improving the
ways of working and reducing fees and associated costs - we look forward to working with you.