WHAT DNA DOES: 
Establish Purpose, Objectives, Strategy and Timings (P.O.S.T)

• Gains the recognition and respect from the Agency and Client marketing teams in order to introduce new approaches, procedures  and protocols without seeming overbearing or unnecessarily challenging

• Introduces brand teams to new ways of thinking with regard to production and execution, negotiates Agency fees and production costs allowing brand/product teams to focus on strategic and creative development issues

• Identifies ways in which to improve logistics management and freight forwarding
• Manages the estimate process to insure production is achieved without compromising quality or timing

• Ensures Agency presented initial and actualized estimates are responsible – either at or under the available budget

• Manages Agency ways of working, providing guidance on efficient ways of working and executing production

• Works to insure significant added value from media publications

WHAT DNA DOES NOT DO:

• Own Agency relationships – they always remain with the owners/brand teams.

• Allow Agencies to fail to meet expectations

• Negotiate to get more than a client is able to pay for, or “strong arm/bully agencies”

• Critique or judge Agency creative

AREAS OF EXPERTISE

PRODUCTION GUIDANCE:
DNA’s involvement provides a financial advantage based on the comparison of all production “approaches” and presented costs to historical and industry benchmarks. Efficiency is achieved through the implementation of improved ways of working, timing, methodologies and performance incentives.

NEW MEDIA:

DNA provides guidance on strategic sourcing of suppliers that execute development of all types of new media (Blogs, Discussion Boards, Really Simple Syndication “RSS”, Ratings and Reviews, Chat, Mobile Video, Widgets, etc.)

PRINT:

DNA provides input on all print related costs (shoots, talent, retouching, warehousing, fulfillment, printing, posting, etc.)

TELEVISION:

DNA provides input on, negotiates, and financially qualifies Agency recommended production company, talent costs, location selection, usage rights, post production, shipping, etc.

OUT OF HOME:

DNA provides input on all mechanical cost, material selection, manufacturing, shipping and posting charges.

P.O.S COLLATERAL:

DNA works with a Client to identify and efficiently source only high quality innovative creative from printed mater, to wood, wire and mesh as well as all types of (premium only) branded P.O.S. materials.

The Company was established in 2004, and we pride ourselves on providing customers with high-quality return on thier investment and personal service. To date we have saved over $15 million and dramatically reduced recurring cost.  We are dedicated to continually improving ATL and BTL marketing initiatives.

Providing good service means taking the time to listen. We will work with you every step of the way to make sure you receive the services you need. Our business is client-oriented, and we maintain strict confidentiality.