DNA Marketing Services, Inc.

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DNA MARKETING SERVICES, INC * 110 East 57th Street at Park Avenue, Suite 6A * New York, NY * USA * 10022 Phone: (917) 622-2054 Fax: (615)628-2054 

DNA Marketing Services (DNA) specializes in improving the Ways of Working Through Improvement to Purchasing, Strategic Sourcing of Services, Materials, and Means of Execution.........

DNA is a company that prides itself on saving clients money by managing the principles and practices of advertising and marketing.  With an extensive background in the field of marketing, DNA principles specialize in managing the supply side as well as the advertiser side to insure optimal results for all parties.

Establish Purpose, Objectives, Strategy and Timings (P.O.S.T)

Gains the recognition and respect from the Agency and Client marketing teams in order to introduce new approaches, procedures  and protocols without seeming overbearing or unnecessarily challenging

Introduces brand teams to new ways of thinking with regard to production and execution, negotiates Agency fees and production costs allowing brand/product teams to focus on strategic and creative development issues

• Identifies ways in which to improve logistics management and freight forwarding
• Manages the estimate process to insure production is achieved without compromising quality or timing

Ensures Agency presented initial and actualized estimates are responsible – either at or under the available budget

Manages Agency ways of working, providing guidance on efficient ways of working and executing production

Works to insure significant added value from media publications


Own Agency relationships – they always remain with the owners/brand teams.

Allow Agencies to fail to meet expectations

Negotiate to get more than a client is able to pay for, or “strong arm/bully agencies”

Critique or judge Agency creative



DNA’s involvement provides a financial advantage based on the comparison of all production “approaches” and presented costs to historical and industry benchmarks.
Efficiency is achieved through the implementation of improved ways of working, timing, methodologies and performance incentives.


DNA provides guidance on strategic sourcing of suppliers that execute development of all types of new media (Blogs, Discussion Boards, Really Simple Syndication “RSS”, Ratings and Reviews, Chat, Mobile Video, Widgets, etc.)


DNA provides input on all print related costs (shoots, talent, retouching, warehousing, fulfillment, printing, posting, etc.)


DNA provides input on, negotiates, and financially qualifies Agency recommended production company, talent costs, location selection, usage rights, post production, shipping, etc.


DNA provides input on all mechanical cost, material selection, manufacturing, shipping and posting charges.


DNA works with a Client to identify and efficiently source only high quality innovative creative from printed mater, to wood, wire and mesh as well as all types of (premium only) branded P.O.S. materials.

The Company was established in 2004, and we pride ourselves on providing customers with high-quality return on thier investment and personal service. To date we have saved over $15 million and dramatically reduced recurring cost.  We are dedicated to continually improving ATL and BTL marketing initiatives.

Providing good service means taking the time to listen. We will work with you every step of the way to make sure you receive the services you need. Our business is client-oriented, and we maintain strict confidentiality.

We hope you find the information on the services we provide  interesting and enticing.  If you are interested in improving the ways of working and reducing fees and associated costs - we look forward to working with you.

Ask the Expert!

For free email business advice, send your questions, comments or ideas to dylan.doherty@dnams.com. For issues that are of particular interest to the the community, we may publish (with your permission) your questions along with our answers on this web site.

Please contact our Managing Director with any inquiries at:

917 622 2054

All Great Things Begin With DNA...


DNA MARKETING SERVICES, INC * 110 East 57th Street, Suite 6A * New York, NY * USA * 10022 Phone: (917) 622-2054 Fax: (615)628-2054

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